MoBaD MEDIA AND ARCANA STUDIOS JOIN FORCES TO LAUNCH “THE GWAII” 3D MOBILE APP

First –Ever Interactive 3D Graphic Novel Goes Mobile at 2011 San Diego Comic-Con International

2011 San Diego Comic-Con International, San Diego, CA, July 21, 2011 — MoBaD Media, a mobile app developer specializing in 3D children’s storybooks and comics, and Arcana Studios, Inc., Canada’s largest comic book company partner to launch “The Gwaii” (pronounced ”Ga-why”), as an interactive mobile 3D app to audiences worldwide.  The popular, award-winning novel—turned mobile app features 30 interactive, imaginative and stimulating 3D pages that can be experienced without any visual aids. “The Gwaii” Part 1 is immediately available on iTunes in the iPad App Store for $1.99.

“We represent a new form of digital storytelling by combining 3D visual effects, animation, interactive features, sound effects, professional narration, and a full set of reading tools,” said Kory Jones, CEO of MoBaD Media, Inc.  “The Gwaii” app features vibrant, animated 3D environments, lively original characters, atmospheric sound effects and voice-over performances by some of the biggest names in the VO industry. Now the story can be read like a book while simultaneously entertaining readers like a game or a movie.”

“The Gwaii” 3D mobile app is rated E for Everyone. The app visually transforms the original tale of Tanu, a young Sasquatch lost in the Canadian wilderness in search of his mother and trying to make his way back home.   Through his adventures, Tanu befriends fellow Sasquatch, Jaadaa and together they uncover hidden clues to help battle the most fearsome mythological creatures ever whispered about in the wilderness.

“Kids comics sure have come a long way since their early days of single black and white colored panels publish on newsprint in the Sunday paper,” said Sean O’Reilly, CEO of Arcana Studios, Inc.  “The Gwaii 3D graphic novel is visually stunning and a technical work of art.  It represents a new digital story type that is not just a book or game or animation, but a true multimedia offering that delivers something more than the sum of its parts.”

Part 1 of 3 of “The Gwaii” 3D graphic mobile app is immediately available for the iPad in the App Store on iTunes for $1.99, and future versions of the app will be available for the iPhone, iPod Touch, and Mac in August 2011.

Key iPad App Features:

-          Uses the same 3D technology as The Penelope Rose, a Mom’s Choice Award Gold Medal Storybook Mobile App

-          Emotionally inspiring, active adventure plot line

-          30 beautifully illustrated 3D pages
- User-activated animations and sound effects
- Charming animated characters with unique quirks and personalities
- Intuitive and educationally meaningful reading tools for young readers
- Light sense of humor with valuable moral messages
- Suitable for the whole family!

Website
iPad version ($1.99) app store link
Video teaser

About MoBaD Media:

MoBaD Media is a Los Angeles based mobile app publisher specializing in interactive 3D storybooks, comics, graphic novels, and choose your own adventure digital stories. Utilizing a 3D gaming engine and proprietary app development tools, MoBaD Media seeks to advance the art of storytelling through interactivity, gaming elements, sound, animation, and educationally meaningful reading tools. Engaging and entertaining mobile readers of all ages…that’s our mission.

About Arcana Studios:

Since 2004 Arcana Studios has established itself as an innovative leader in developing content in numerous mediums. Arcana owns one of the world’s largest libraries of graphic novels and comics, and has adapted this library into live action feature films, stereoscopic 3D animated features, episodic television series and toys. Arcana focuses on a transmedia approach to the scaffolding process of developing brands and intellectual properties.

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